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Strategic Communication: An Introduction by Jesper Falkheimer, Mats Heide

• Strategic Communication: An Introduction
• Jesper Falkheimer, Mats Heide
• Page: 174
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781138657038
• Publisher: Taylor & Francis

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Strategic Communication: An Introduction by Jesper Falkheimer, Mats Heide Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational communication and marketing communication into a holistic framework. The field is based on an awareness of the fundamental importance of communication for the existence and performance of all organizations. This textbook offers a broad insight into the field of strategic communication. The main aim of the book is to give a general overview of theories, concepts and methods in strategic communication. The book also aims to develop an understanding of different perspectives and the consequences each one has for practice. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. The authors apply a reflective and practice-oriented approach meaning earlier research or theories are not only described, but also discussed from different critical perspectives. A practice-oriented approach means, in this book, that the authors strongly emphasize the role of contexts and situations—where strategic communication actually happens. This book will help business and communications students to not only define and understand a variety of strategic communications theories, but to use those theories to generate communication strategy and solutions.

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ABSTRACT. This study explores how extremist groups use propaganda as a form of strategic communication. The theoretical foundation used was an adaption of neo-institutional theory for strategic communication. The sample was an issue of Dabiq, an online propaganda magazine, from the Islamic State  Unpopular Social Policy Reform and Strategic Communication: An
Introduction. Unpopular Social Policy Reform and Strategic Communication: AnIntroduction European Social Research at the University of Mannheim. His research interests include comparative policy analysis, political economy, fiscal and labour market policies, political strategy and industrial relations. Strategic Communication in the C-SuiteInternational Journal of
This article explores the ways in which C-suite executives are using corporatecommunications to execute strategy. Over the past two decades Download PDF PDF download for Strategic Communication in the C-Suite, Article information . An introduction to strategic communication. International Journal  Introduction to strategic communications - Research to Action
'Strategic communications' were first talked about in political circles and in the corporate world over a decade ago. Though many thought it might be another passing 'fad' dreamt up by public relations experts, the value of strategiccommunications is still being hotly debated today. Their impact around the  Strategic Communication | SAGE Publications Ltd
The roots of strategic communication lie in public relations, which has been a well-established concept in countries around the globe for more than 100 years. In the United States, for instance, this concept has been associated with publicity, promotion, and public policy battles. At times, especially in the early years of the  Strategic Communication - Kandidat
Introduction. The MSc in Economics and Business Administration – StrategicCommunication focuses on the strategic, organisational and managerial opportunities and challenges related to companies' communication with its various stakeholders. This specialisation qualifies you to master the complex processes and  Strategic Communication - Joint Chiefs of Staff
STRATEGIC COMMUNICATION JIC V1.0. 07 October 2009. 1. INTRODUCTION. The Strategic Communication (SC) Joint Integrating Concept (JIC) describes how a joint force commander (JFC) circa 2016-2028 might plan and execute joint operations to achieve strategic communication objectives within  Strategic Communication Courses - Undergraduate Catalog 2008
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Strategic communication comprises different forms of goal-orientedcommunication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizationalcommunication and 

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